It was quite a joke in the family, really, particularly with my 10-year-old son. Almost daily, he wants to know how many calls his parents receive on their mobiles, from banks and financial services companies offering various products and services. That was a year ago. Today, he is more discerning, more aware. He reads the daily newspaper, has a look at the many glossy mailers that are thrust into one’s mailbox and is aware that his parents receive numerous phone calls from various banks. |