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Infosys Rewards Solution
Infosys Loyalty Centre of Excellence conceptualized and embarked on a Customer Loyalty platform-Infosys Rewards Solution, that addresses key areas of customer brand loyalty and advocacy based on studies and findings from across multiple industries. It facilitates management of programs, customer servicing, promotions, membership rewards and offers.
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Customer Dashboard
Customer Dashboard showcases the Product Catalogue and a customer’s Transaction History, Order History and My Profile.
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Administration
Business Administrators can create and manage programs, promotions and rules. Three types of rules can be created – Basic, One-time and Transaction based.
Features
Points Bank
Maintains and tracks points accrued by customers. These points are computed by the engine based on the business rules configured by the business admin.
Enrolment
Customers can be enrolled via the customer portal. Batch processes are established to receive feed from integrating applications.
Promotion Management
Create various categories of promotions – basic, one time and complex promotions to compute points for the transaction.
Redemption
Customers can view available offers and make purchases by burning available points. It also allows customers to redeem points from external catalogues.
Features
Tier Management
Tiers are configured based on the points threshold determined by the business admin. Customer gets various privileges/offers based on their respective tier status.
Rules Engine
Business rules are configured for various modules like points accruals, redemptions and promotions.
Rewards Catalogs
Manage catalogs that customers can use and place orders, thus driving increased response rates and redemptions.
Reports
View online reports to measure performance of loyalty programs, customer offer redemptions, inventory, etc.
Features
Household Management
It allows the creation of a house holding account based on the business rules configured by the business admin.
Campaigns
Create and push campaigns to segmented customers. Promotions are linked using the promotion management module.
Customer Management
Customers can view and update their profile and interests. Transactions module will show recent transactions performed.
Portal
Customers can view points summary, offers and manage their profile. Admins configure rules for promotion and screens for servicing customers.
Benefits
Customer Loyalty Platform-Infosys Rewards Solution
- Increases customer footfall/visits
- Increases number of active customers
- Repeat business
- Increases wallet share of existing customers
- Reduces attrition
- Encourages redemptions
- Converts detractors to promoters
- Provides ample opportunities to cross-sell/up-sell
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