About the Event

2nd Annual Customer Experience Exchange Asia

The 2nd Annual Customer Experience Asia is a customized, invitation only event with pre-qualified vendors and delegates engaging over 3 days on a range of customer experience topics. These include: B2B customer experience management, use of data analytics in CX, driving customer and employee engagement and developing a strong CX culture within organizations.

Key Topics to be Addressed:

• Evolving the CX function and developing a strong customer-centric culture within the organization
• Utilizing data for predictive customer analytics and further personalization of interaction
• Measuring at different points of customer journey and utilizing metrics to drive actionable insights
• Bridging online and offline channels, platform integration
• Driving employee engagement, aligning customer services, marketing and sales
• Focusing on customer advocacy, developing effective loyalty programs
• Discussing the challenges in B2B customer experience management