In a recent Gartner study, customer journey analysis emerged as a top priority for enterprises' customer analytics initiatives globally. Forward-thinking businesses, especially in retail, automotive, and hospitality, prioritize shaping customer journeys for memorable experiences. For example, shopping malls strategically layout to engage shoppers with various products, while Tesla seamlessly guides customers through showrooms, charging stations, and software updates. Although some banks have begun this journey, the industry lags. It's crucial for banks to reimagine their customer journeys, recognizing that the banking experience is an ongoing, pervasive journey starting well before the need for a financial product arises. Download the report for an in-depth exploration of this transformative landscape.
