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A New Bank for a New Kind of Customer

The half a billion youth population in India are empowered by technology, widespread penetration of mobile phones and increasingly pervasive networks. Being digital natives, they demand everything instantly from the comfort of their smartphones

  • 600 million youth demographic
  • Average age of 29
  • Mobile at the heart of digital lives

Introducing India’s Mobile First Digital-Only Bank

With the payments bank, Paytm wanted more. It envisaged a position at the heart of its customers’ lives. Paytm would be more than a bank – it would be a marketplace.

  • 42 Million accounts opened in 18 months
  • 500+ corporate clients within just a few months of launch
  • Drives 30% of open banking transactions in India
  • 400% increase in average daily transactions, clocking 5 billion transactions annually

 

Becoming the Hub of Digital Life

The digital life of Indian customers was evolving rapidly. People began to prefer Paytm for the ease and convenience that it brought them. For many people, the Paytm screen became the hub of digital life

  • E-Commerce
  • Personal Finance
  • Entertainment
  • Food & Dining
  • Travel
  • Gaming

One of the Fastest Onboarding Process

Designed even for users with little experience of banking, the Paytm app made setting up an account a frictionless, 4-step experience.

Pioneering the Open Banking Revolution

The Open Banking revolution has started to gain pace and Paytm Payments Bank is one of the first movers changing the lives of millions of Indians. In fact, Paytm currently facilitates 30% of UPI based open banking transactions in India.

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