About the Transformation
In line with the RAKBank’s plans to expand its reach to the Small and Medium Enterprises (SME) segment, the vision was to provide fully digital account opening experience to cater to the surge in digital engagement. The effort proved to be extremely timely as the pandemic and associated lockdowns accelerated an existing shift to mobile and online. Read the case study to discover how the bank designed a complete digital onboarding experience for its SME customers leveraging Finacle Digital Engagement Hub (DEH) as the backbone of this initiative. With the deployment in place, the Bank is successfully continuing its business operations across various channels, with more than 50% of customers now opting for fully digital account opening.
