About the Report
With responses from over 500 banking executives globally, the report created in partnership with Qorus (previously known as EFMA) explores key opportunities and benefits in maximizing digital engagements across traditional, modern and emerging channels and the customer lifecycle journey.
It presents Infosys Finacle’s “Golden Engagement Circle” as a holistic model of customer engagement to create maximum value. Jim Marous, publisher of the Digital Banking Report and co-publisher of the Financial Brand has authored the report.
What can you expect?
- Key bank-driven initiatives across people, process and technologies
- Top focus areas of banks across digital customer lifecycle – Acquire, Onboard, Converse, Service and Sell
- Progress with contemporary and futuristic channels for driving digital customer engagement
- Key benefits sought by customers from digital banking for their financial wellbeing
- Seismic changes that are likely to hit the industry by 2025
- Recommendations to drive on-ground action to scale digital engagement
Perspectives from Innovation Leaders
Golden Engagement Circle
Engaging customers better requires a holistic approach that encompasses various layers of organizational maturity. Explore our model that envisages putting people, processes and technology at the center to improve banks’ ability to onboard, converse, service and sell. With seamless integration across a broad range of traditional, contemporary, emerging channels this model further enhances customer engagement.
Done right, with each interaction the bank will help drive financial well-being and empower customers to save, pay, borrow, insure and invest better.
