Innovation Talk with KASIKORN LINE
KASIKORN LINE or LINE BK is Thailand’s first social bank – a joint venture between KASIKORNBANK, the leading retail bank in Thailand and LINE Corporation, the provider of the top messaging application with over 49 million active users in Thailand.
Reimagining banking being seamlessly delivered on a messenger app, Line BK has been successful at tapping the unbanked segment – acquiring more than 2.5 million customers overall, 500,000 customers for its unsecured loans, and 30% of its customers fail to qualify for loan approval from any other loan providers.
In this video, Chatchai Dusadenoad, from KASIKORN LINE and Puneet Chhahira, Head of Marketing and Platform Strategy, Infosys Finacle discuss about the bank’s journey so far.
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